Iddo Tavory is Professor of sociology at NYU. He is broadly interested in the cultural and interactional ways people come to construct and understand their lives across situations. His methodological work on what he and Stefan Timmermans called "Abductive Analysis" provides a pragmatist account that allows researchers to make the most of the surprises that emerge in the process of research. Empirically, among other projects, he has written an ethnography of a Jewish neighborhood in Los Angeles (doubling as a treatise on the co-constitution of interaction, identity and social worlds) and, with Sonia Prelat and Shelly Ronen, a book about the relationship among goods in pro bono advertising (doubling as a theoretical approach to the coordination of different forms of worth in action). Iddo is currently writing a theoretical manuscript on the notion of the situation, culture and interaction, as well as developing projects on taste, morality and climate change. Among other awards, Iddo has received the Lewis A. Coser Award for theoretical agenda setting in sociology.