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Sociologist Terence McDonnell explores impact of “cultural entropy” on media campaigns in Ghana

Author: Elizabeth Rankin

A new book by Notre Dame Sociologist Terence McDonnell examines why expensive media campaigns that try to harness the power of culture to change beliefs or behavior often fail. Using AIDS campaigns in Ghana as his central case study, he lays out an argument that carries important implications for diverse types of media campaigns around the world.

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Kevin J. Christiano, an associate professor of sociology at the University of Notre Dame, is the recipient of the 2016 Prix-du-Québec

Author: Tracy Wickham

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Kevin J. Christiano, an associate professor of sociology at the University of Notre Dame, is the recipient of the 2016 Prix-du-Québec, presented by the Ministère des Relations internationales et de la Francophonie of the Gouvernement du Québec in association with the American Council for Québec Studies.…

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